Director of Public Relations 2025-2026
As the 2025–2026 Director of Public Relations for Northwestern’s Muslim-cultural Students Association (McSA), I lead strategic communications and creative direction across our digital platforms. I produce visually engaging content, manage our social media presence, and coordinate outreach campaigns that foster community and boost engagement. From designing promotional materials to documenting events through photography and video, my work helps amplify student voices and cultivate a strong, visible Muslim presence on campus. Some of my work below!
Design Work
Using Canva and Photoshop, I design weekly promotional posters for McSA events, crafting visually compelling content that captures attention and sparks engagement across social media platforms. Each design is tailored to reflect the spirit of the event while drawing in both regular attendees and new audiences.
Events
As a board member of one of Northwestern’s largest student affinity groups, I provide professional photography services to document and spotlight McSA’s events. Well-versed in Adobe Lightroom, I carefully edit and deliver high-quality visual content that captures the spirit of our community, strengthening our digital presence and preserving moments that matter.
Laila Yakubu 