Hi, I’m Laila! a rising sophomore at Northwestern University studying Journalism, with a minor in Cognitive Science and a certificate in Integrated Marketing Communications. Originally from London, UK, I’m passionate about all things communications, from content creation and marketing to storytelling and design. I’m proficient in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro), Canva, Final Cut Pro, and social media analytics tools. Whether I’m behind the camera or crafting a strategy, I blend creativity with strategy to produce meaningful content. Shortlisted for the UK Digital Culture Awards for my work with the National Youth Theatre GB, I love the power of visual media to shift narratives, build community, and spotlight different voices and ideas!